domain name auction, domain name appraisal If you are interested in getting an idea of what an existing URL is worth or would like to analyze a specific site within a domain name auction, here are some domain name appraisal tips you can use to make a valuation. A domain that has the .com extension is by far the best. The second most valuable URLs have a .net extension. Avoid .biz extensions. Those interested in the most bang for their buck should look into .info extensions; these also have decent ROIs.

The next step in a domain name appraisal is to check out the popularity of a sites chosen keywords with the Overture search frequency tool. This tool will give a quick take on how often a keyword is being searched. A simple URL name is always better then a complex one. If you see a site in a domain name auction that has hyphens or other non-text based characters avoid it. If a site has page rank on Google, a higher value will be given. Of course, monthly and daily traffic must be looked at.