So, you've found the perfect domain name. However, you're finding difficulty in purchasing this domain name. Let's say the owner is asking a whopping $100,000 for a domain name that you think should be worth far less. What should you do?

Consider purchasing a domain name appraisal. A domain name appraisal can help provide supporting evidence in how much a domain name should be worth. Though it can't guarantee you purchase of a specific domain, it can help you in your argumentative cause.

The job for domain name appraisal companies is to help find the potential sales prices of a specific domain. The thing about domain name appraisals is that it's highly speculative. The price can vary upon several variables that can be taken into consideration. Traffic and revenue are not supposed to be variables within this calculation, however many domain name appraisals put this into the formula. What are some factors that a domain name appraisal takes into consideration?
  • ".com" domains typically have the highest worth.
  • The actual meaning of the domain
  • Its suitability for being commercialized
  • How memorable it can be
  • Anything above three words is difficult to sell, so how many words it has is a key factor
  • Number of searches that has been done in the passed month
  • Brandability
  • If the domain can be pronounced
  • The name in relation to the market
  • Numbers and hyphens can lower the estimation